I enjoyed those glory days.
Then over time, competition on the platform became fiance and my earnings started to reduce.
I now had people who were depending on me. So I couldn't fail. I needed a way to increase my income.
Then, in 2022, I noticed that more Nigerian businesses were beginning to see the value of Facebook advertising.
It was a golden opportunity I believed would be an easy ride.
After all, my years of experience gave me an advantage — or so I thought.
To prove my ability, I started visiting businesses and offering to set up one Facebook advertising campaign completely free.
The idea was simple.
I'd launch an advert designed to get people messaging the business on WhatsApp within 24 hours.
Then I'd come back the next day expecting to hear stories of new sales.
Instead...
I kept hearing the same complaint.
"They're not buying."
"They're only asking how much."
It happened again.
And again.
And again.
What kind of thing is this?
I just wanted to do a great job, make millions and go back home with my head high.
Now I'm stuck.
I have to prove myself fast or hide my face in shame forever.
All the people that have started respecting me because of my experience, how would they look at me now?
So I had to start figuring things out fast.
At first, I thought maybe the adverts weren't attracting the right people.
Or perhaps the products were too expensive.
But the more businesses I visited, the more I realized those explanations didn't fully fit what I was seeing.
So I asked if I could read their WhatsApp conversations with those customers.
Many of them agreed.
As I carefully went through chat after chat, something unexpected stood out.
The problem wasn't usually the advert.
And it wasn't always the price either.
The real problem was hidden inside the conversations themselves.
That's when I noticed something that completely changed the way I think about WhatsApp sales.
Every WhatsApp message answers a question in your customer's mind.
Not the question they typed...
The question they never typed.
Questions like: